There are 10 key pieces to creating an effective and lucrative Online Sales Funnel. I am Jean Lanoue. I solve your online puzzle with a simple, straight-forward step by step system that tells you where and when place your pieces to get top dollar results. My 10 Weeks to A 6 Figure Funnel system, guides you to know exactly what to do to get you the fastest funnel to cash.
Say what? Basically, that definition means meeting people where they are in their journey. Letting them get to know you before you ask for the big sale. The purpose of a funnel is to make things easier and cleaner. When you put fresh, olive oil in your fancy dispenser for example, you don't want oil spilling all over your counter. So what do you do? You use a funnel to increase the likelihood that ALL (or most) of the oil will go straight to its destination.
Sales funnels work the same way -- they help you avoid "spilling" (or losing) potential customers.
I've created what I call the Digital Marketing Puzzle. There are 10 key pieces to creating an effective and lucrative Online Funnel. You can solve your online puzzle with a simple, straight-forward step by step system that tells you where and when place your pieces to get top dollar results. My 10 Weeks to A 6 Figure Funnel system, guides you to know exactly what to do to get you the fastest funnel to cash.
If you work on one of the 10 key pieces of the sales funnel each week, you will have a lucrative funnel at the end of 10 Weeks. Check out the info-graphic below for the quick picture of it.
Each and every one of us is unique, but many of us have shared experiences. Your story—the experiences you’ve had—will help connect you with your “tribe.” Those life struggles you’ve faced are probably the same ones challenging your audience right now. Those business disasters you’ve overcome are similar to the difficulties your clients are working through.
Another way to think about it this way: Who is better able to help a single mom build a coaching business than another single mom? Who knows better the difficulties of bootstrapping a business startup than someone who lost everything and was forced to start over?
PLEASE - don't try to skip these steps. You will never be able to move forward easily and consistently without a clear understanding of what you really want, who you really are and what makes you different.
Before you can design an effective funnel, you must first know who your ideal target audience is. The more clearly you can define this person, the more effective your funnel; will be.
These are just the start of the questions you need to know about her. My advice is to sit down and journal as her. What would she say? The clearer you are on this, the easier the rest of the weeks will be. This not only develops your products but the copy for the landing pages. IT IS THE MOST IMPORTANT STEP! I struggled with this. I thought it didn't apply to me. If you feel that way also, stop it. You may have more than one audience and that is okay. You need to do this for each one. You will have separate offers, pages and ads for each of your potential client types.
The Welcome Offer is an irresistible, super low risk paid offer that gets you more customers on the front end. Because, it could consist of an exchange of money or time.
Plus, it’s probably the most important step in your sales funnel because its the most underdone.
WELCOME OFFER is also known as tripwire, splinter product, loss leader, front-end offer, or introductory offer.
So, before you can decide on your welcome offer, it is important that you consider your end game. What does your ideal audience need to understand, be aware of or believe, in order to want or need your product, program or service? If you don’t have your end game planned, stop and work on it. Consequently, you will continue to struggle through the rest of this guide if you don’t take the time to work on your Core Offer.
An attraction offer is a valuable free giveaway that you create for your target market. You give it away in exchange for their name and email. The goal is to make it so good that your audience can’t resist signing up to get it. An Attraction Offer may also be called a lead magnet, freebie, giveaway, freemium, or an ethical bribe.
“Approximately 96% of visitors that come to your website are not ready to buy.” – Hubspot
Think about that quote for a minute. If you have a standard website without cold, warm, hot offers; an offer for wherever your people are in their journey, you are losing 96% of the visitors. 96% of your visitors are gone! This is why we create an Attraction Offer. We give those people that are not ready to buy a way to raise their hand with only a small commitment.
What are the top 3 questions I’m constantly asked when I tell people what I do in my business? And how can I answer those questions in 5 minutes or less? For a complete Attraction Offer checklist and idea stimulator click here.
A landing/sales page is a specific page aligned with one stage of the sales funnel. All traffic is sent to the landing page. Whether it's a free checklist or a product for sale, the landing page system you create should include a “one time offer,” which will compel them to take action – opt-in, buy, etc. Keeping the page focus and the path clear will help your prospects know exacting what to do next.
Once they opt-in or buy, the landing page system you create should then re-route them to a thank you page, which you can then add a video thanking them for getting what they got and telling them how to use it. Once you thank them appropriately, you can offer the next item in your funnel. Be sure to tell them how it will be delivered and when they can expect it also. Now you can see the sales funnel pieces starting to come together.
Oh yes, content marketing one of my favorite subjects and one that sends fear into the hearts of many entrepreneurs. It doesn’t have to be that way though. You don’t have create 15 articles a month and write 5 emails a week. It’s really about using what you have wisely. If you do one or two really good articles a month, you can use those for the entire month. Yes, it would be great if you would write at least one a week but if it stops you from doing it, then start with every other week.
It is a strategy of producing and publishing information that builds trust and authority among your ideal customers.
Content marketing can help reach people at any stage of the sales funnel. In the photo below, you can get a clear picture of how you are found and what you need to do at each stage. The content you provide at each stage will be different. The initial content will talk about the problem and how to solve the problem. Eventually, you will talk about how you solve the problem.
What could help your ideal customer right now?
Talk about the top three things that are preventing your ideal customer from giving your program, product or service a try?
Discuss the things that your ideal customer tried in the past that has not worked for them.
What does your ideal customer need to believe before they buy your product?
You can present information to a live audience during webinars and tele-seminars, then use the recording and slides as content on your website, in newsletters, and in programs/products. Turn the slide into info-graphics. Use them in blog posts. Upload the entire presentation to Slideshare.
Not all content is housed on your website. You can create a channel on YouTube or Vimeo that provides another access point to your business. Some content marketers upload videos to YouTube, then repost it on their blog. Others create a video blog, or vlog, that lives on YouTube. I recommend sending them so your website or landing page. In any case, be sure to include some sort of call-to-action. Tell them what their next step needs to be.
It’s easy to feel stressed out when it comes to social media. Many small business owners feel pressured to be on everywhere on social media, regularly posting, and constantly engaged. As a result, quality falls victim to quantity. This can really hurt the post performance and therefore make you feel like a failure at social media.
And yet, having a marketing strategy that includes proven social media best practices for business is a great way to gain exposure for your products and services–without eating up too much of your budget.
Nowadays, the average person spends 3 or more hours per day on a range of social media sites. You’re part of the 74% of adults online which engage in this activity (the most on Facebook).
With so many networks to consider, what’s the best way to maximize your company’s social media marketing campaigns? Should you be on Facebook, LinkedIn, Twitter, Pinterest, Instagram, Snapchat. Maybe you should be doing Facebook Live or Periscope. Hmm, where do you start? Sound familiar? My advice to you is pick one. Research where the largest percentage of your ideal clients hang out and go there. Get really good at it before you start on the next platform.
More is not always better! Just like on your website and blog, you’ll want to generate quality social media content that is valuable to your customers.
A good social media content mix includes equal parts of the following types:
When we post on our Facebook feeds, it is natural to first think of what we need to say—that’s why there are so many self-indulgent, cryptic or “empty” posts. Before you ever log onto Facebook (or any other social media platform) think about your ideal client. What is she interested in? What would help her, interest her or entertain her?
Get into the habit of focusing on your ideal client before posting, and you will soon see your engagement rate rise.
Once your new subscriber has opted in, she’ll receive an email message from you. Of all the emails you send, either as a part of an autoresponder series or as a broadcast, this is the one that will have the highest open rates—sometimes in excess of 75%—so it pays to put some thought into what you want to say here.
Just like your download page, you could make another offer. Again, your new subscriber is primed to take action, so now is a good time to tell her what her next step is.
You could also take this opportunity to help her learn more about you and your business by encouraging her to actually consume the content she’s just received. Far too many free downloads are never even opened, let alone acted upon, and when that happens, your funnel is ineffective.
It’s far better if you can encourage your readers to use the content you create. You can do that simply by asking a question or pointing out an important section. If you would like more, information about email marketing click here to read the blog post.
Whew! Now that you’ve spent some time developing your opt-in incentive, defining your audience, and mapping out your funnel, it’s finally time to get down to business with getting traffic.
Traffic sources can be paid or free, online or offline. They include things like:
Mastering any one of these traffic sources can be as big a job as you want it to be—there’s always room for further learning and fine-tuning. But if you’ve been working backward from the end goal, you’ll know the most important thing: where this traffic should end up.
That alone puts you way ahead of most new marketers. For instance, you’ll know that you probably shouldn’t be directing traffic to your home page or to a huge product-inventory page, because those kinds of pages don’t usually present a clear opportunity for engagement. There is another blog about Facebook Advertising specifically. It might help you get started. Click here to read it.
And finally, Week 10 – tweak your website. Be sure that you copy is about them, not you. Make sure it talks about your ideal client and their pain. Talk about how you solve the pain. If you don't already have a website, this step is not crucial to starting your sales funnel. Get your domain and start moving.
Understanding the prospective client is the most overlooked aspect of website communication. Every message you craft should begin by understanding who it is intended for. If you don’t know who you’re talking to how can you tell them what they want and need to hear? Start with why, but don’t forget who.
There is so much more that we could cover about building a lead attracting website. The key is that you don't need it all so let's only focus on the pieces you need.
If you are going to have a blog (which I hope you will), be sure to have a side bar with opt-ins. And talk to your people. Those are really the only two things to worry about right away.
Amazing, you made it. So either you just scrolled to the end because you don't like surprises or you are really determined to get your sales funnel up and running. Perhaps, you need more leads or maybe you need more clients. Whatever the case, if you don't like making cold calls, a funnel is a great way to warm up your prospects so they know who you are when you do call. Better yet, they will call you.