The Attraction Offer (also known as a freebie, lead magnet) is where you usually start working on your marketing funnel. You have a list of things you will need to provide the person creating your funnel or for you, if you are doing it yourself.
Sounds easy enough, right? You may think, I’ll be checking that one off in minutes. But, if that doesn't happen don’t worry, lots of people get stuck on it.
You start to realize how important getting this one item in your funnel really is and know that it's your peoples first introduction to you. This is the first point of contact many times, with your new potential leads, and you want to wow them. There is another reason you may get stuck though. Many people including me get stuck because they are unclear about where they want to lead their people next.
Do you know what you want - what you really want? Do you know who you serve? I mean REALLY know them. The clearer you are; the easier it will be to create an attraction offer. This is why I don't suggest starting here. First, get amazingly clear and then start with determining what you core/main offer will be. Here is an article on offers that will help you get clear.
I recommend taking a sheet of paper and drawing a line down the middle of it. On the left side, write down concerns or “problems” or topics that have relativity to your target market. What are the top 10 questions you get asked?
If you are a dentist, your target market may want to know, “What is the correct way to floss?” That’s a great attraction offer idea right there. So on the other side of the paper, write down 4 or 5 ways that you can help your target market find answers to their problem. Assuming the same flossing question as before, you could write things like, “Choosing the right floss, flossing daily, flossing with braces, and brushing before or after flossing.”
This is only one attraction offer idea, and you will need more than one, so repeat this with different ideas to help your target market. I suggest you brainstorm 10 at a minimum. Sit down and write out the 10 questions you get asked the most often and how do you solve them.
But you see the importance of step one, so that you don’t sit around for months saying, “I’ll start on my marketing funnel just as soon as I come up with an idea for an attraction offer.” Stop waiting for someday and get started! In this step you will need to think of the medium that you will be presenting your attraction offer in. Will you make an instructional video on how to floss your teeth correctly? That’s certainly one idea. Or you could make a Powerpoint slide show or a PDF format with pictures, explaining step by step how to floss properly.
When you publish your attraction offer, you don’t want to just give it away for free. Wait a minute, aren’t attraction offers/ lead magnets something we give away for free?
Well, yes. We don’t want money for them, but we didn’t do all this work out of the goodness of our hearts. What we want in exchange is their information, like name and email, so that they can go through the rest of our funnel. So whether you opted for a short video, a slideshow or a checklist, go ahead and upload that to your website.
Now, you make a landing page that describes to your visitors that they can get this free Guide to Flossing, once they put in their name and email address. In addition, you can have an automated email system that will send them the link to the media that you uploaded, your Attraction Offer. Starting to see how all the pieces fit together? The 10 Week Funnel Quick-Start Guide helps you get clear on all 10 pieces. If you're ready to start building your entire funnel, click here to for an instant download of the guide.
You may be wondering what makes a great attraction offer. I have all these ideas but I do I know if they are any good. There are 8 different points that you can be sure to include. One of them is be specific - extremely specific. Do not try to solve all of their problems with one offer. Also, give them a quick win. Make sure they feel your knowledge and they see the possibility in continuing their journey. Click here to get the complete checklist.